ROCHELLE ESTRADA
ABOUT ME
I began my start in writing when I was 10 years old. I became interested in journalism when I started writing for my middle school's newspaper "The Panther Press." My journalism work continued in high school when I worked as a contributing writer and copy editor for "The Spotlight Newsletter." My experiences influenced my decision to further my studies as a journalism major and a public relations minor.
I have been a contributing writer for my college's student newsletter "The Beacon" as well as a contributing writer for William Paterson University's "Her Campus" magazine where I wrote feature articles targeted toward college women. I have also interned for TheSocialTalks, an independent public digital news platform, where I wrote articles and opinion pieces that focused on the latest news, technology, sports, health, and the environment.
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I have been featured in Univision, the most-watched Spanish-language broadcast television network in the country, TAPinto Wayne, Quill Magazine, and appeared in an episode of the Journalism Salute Podcast to discuss my contributions in the nationally recognized William Paterson's Society of Professional Journalists chapter winning National Campus Chapter of the Year for 2023 and 2024.
I previously served as the President of William Paterson's Society of Professional Journalists and started the first SPJ college chapter podcast in the nation called "The WPSPJ Podcast." I previously worked as a morning news anchor for the award-winning campus radio station Brave New Radio (88.7 FM). ​
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I previously interned for Christ Church USA as a social media intern where I learned to produce marketing campaigns for Instagram, Facebook, and TikTok as well as implement strategic communication practices to market a brand.
I previously worked at William Paterson University as a graduate assistant for the communication department where I generated social media campaigns for the instagram page, and created a marketing plan to increase awareness of the master's program through paid search display advertisement and search engine optimization. I also created meeting agenda plans and created graphic designs that were displayed as posters, flyers, and department media screens. While working in this position, I also obtained my Master's degree in Integrated Marketing Communication.
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As seen in: The Beacon, Her Campus, Medium, Tapinto Paterson, Tapinto Wayne, Thesocialtalks, Brave New Radio, Univision, The Journalism Salute, The WPSPJ Podcast, Christ Church USA, William Paterson University Department of Communication
